SOFT TOYS AND JELLYCATS

A cosy, dozy elly indeed!

Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With warm grey-brown fur, bright black eyes and great big fancy ears, Smudge Elephant is an adorable dreamer.

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Huge and Large sizes - please do not leave in a cot/ crib.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Rolled up tight and presented with a ribbon round it, Bashful Bunny Soother is the perfect gift for any newborn arrival. When the soother is untied, Bashful Bunny won't let go - nor will anybody else's paws, especially babies!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron.

Bunny for the bus!

Toddlers and babies can curl up and cuddle with the Bashful Pink Bunny Soother. A scrummy soother in milkshake pink, it’ll help even grumpy children to sleep. It’s hard to stay cross at such a squishy-soft bunny! A travel essential for nuzzly naptimes and sweet slumbers. Hug a blankie today and keep bad dreams away!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron. 
• Add a Monogram!!

Mythical, mystical, huggable.

Swirling in in a cloud of sparkles, it's Bashful Unicorn Soother! Toddlers can spin fairy stories with this little trotter at their side! Her velvety vanilla fur matches her soother, and her sparkling pink horn is full of magic mysteries! With powder-pink ear and a tasselly tail, this unicorn is the pal to dream with.

• Tested against and passed ASTM requirements.
• Suitable from birth.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron.

Monogram it!!

Carry a chick for tickly chuckles! Little Chick is newly hatched and wants to play! Tiny and chirpy with primrose-yellow fur, this cheeky chick has wee waggly wings! With carroty beak, soft squashy claws and a tubby tum, this tot is a treat!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron.
• Not recommended to clean in a washing machine.

Fresh from the ocean and full of smiles, it's wonderful Wally Whale! He's a beautiful buddy with vibrant teal fur and the softest, most tickly underbelly. This quirky whale holds his splendid tail high, and just a little to the side. He's got a sea-style of his own!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Off on a buggy voyage? Don't forget the Odell Octopus Wooden Ring Toy! This squiggly sweetie fastens on with velcro for Baby to grab, tug and chew! With cordy arms, soft peachy fur and a smooth, sustainable wooden ring, Odell is a perfect first mate!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Sponge clean only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine. Product contains components which will cease to function if immersed in water

A flip of the fins and away we go!

The Wilbur Whale Wooden Ring Toy is such a treat for teething tots, with an FSC-certified wooden ring and velcro for fixing to prams or cots. The star of the show is Wilbur, of course, with his scrumptious blue fur and chunky cordy tummy!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Sponge clean only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine. Product contains components which will cease to function if immersed in water

Snuggles, leaves and laughs with this baby giraffe.

The perfect present for a caring keeper, Bashful Giraffe is loving and loyal, if a little shy! His toffee and white fur is as velvety as can be, and he loves to have his squidgy horns tickled!

• Tested against and passed ASTM requirements.
• Not recommended for children under 12 months due to fibre shedding.
• Huge and Large sizes - please do not leave in a cot/ crib.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

This elephant never forgets their bedtime buddy!

This silky silver Elephant soother makes the best bedtime pal for anyone. With matching pyjamas to suit, is anything else as cute? With its long squishy trunk, flappy ears and its super-soft blanket attached, Bedtime Elephant makes the perfect gift for any new-born.

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
• Add a Monogram!!

Jump over the moon with loveable Luna!

Luna Unicorn is a sweet cream dream, and a magical pal to all. Waving a sparkling rose-gold horn, this soft-hoofed sweetheart loves to gallop round the garden. Luna's short vanilla fur is scrummy to snuggle, and it's so nice to stroke that silky mane and tail. Luna is always full of charm!

• Tested against and passed ASTM requirements.
• Not recommended for children under 12 months due to fibre shedding.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

A soother so silky soft, not even Bashful Bunny wants to let go of.

Rolled up tight and presented with a ribbon round it, Bashful Bunny Soother is the perfect gift for any newborn arrival. When the soother is untied, Bashful Bunny won't let go - nor will anybody else's paws, especially babies!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron

Bashful Beau Bunny loves to snuggle, and his super soft blue fur makes him the perfect cuddle buddy! This lop-eared lovely will make a wonderful addition to bedtimes and adventure times all over the world.

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Huge and Large sizes - please do not leave in a cot/ crib.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
• SMALL SIZE CANNOT BE MONOGRAMMED

Monogram goes on bunny ear.

Undersea slumbers with a little blue wonder!

Set sail for sweet dreams with the Wilbur Whale Soother! This waggly whale has a creamy cordy tum, bonny blue fur and his own cosy lagoon! Little sailors can drift away, snuggled up with this silly softy!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron.
• Add a Monogram!!

Hold it right there....perfect!

Little snappers can get the big picture with the wonderful Wiggedy Camera! This cuddly camera has vintage style, with teal, cocoa and purple fur, and a silvery smiley lens that squeaks! Squish the button on top for a proper camera click!

• Tested against & passed ASTM requirements
• Suitable from birth.
• Sponge clean only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine. Product contains components which will cease to function if immersed in water

This gorgeous baby toy is hand-knit in Peru from a soft organic cotton that is perfect for infants delicate skin. Great for baby gifts, these plushies add character to any nursery, kid’s room, a co-worker’s desk, or on anyone’s shelf. A favorite among food lovers, this unique newborn gift quickly find its way to everyone’s heart.

• 100% organic cotton exterior, poly stuffed
• Handmade in Peru
• Approximately 8"h x 4.5"w x 2.5"l
• Machine wash on gentle, dry flat.

Indulge in chocolate colored cuddles!

Bashful Monkey clutches to this silky soft soother, it's just too irresistible to let go of! The soother is rolled up tight and presented with a ribbon, but once undone countless cuddles abound and Bashful Monkey in the corner will keep smiling!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron.

Marine dreams and cosy capers.

The Odell Octopus Soother is coral-pink and cloudy-cuddly, and is snuggled tight by amazing Odell, whose cuddly arms have cordy cream under-fur. Little merfolk can take a nap on a little island of softness.

• Tested against and passed ASTM requirements.
• Suitable from birth.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron.

The cuddliest cub with the warmest hugs.

It's time to go on a picnic…and there's no better bear to go with than Baxter! With soft Mustardy brown fuzzy fur and a cute brown suedey nose, this bear is the perfect woodland friend.

• Measures 17 inches.
• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine

Sparkle and shimmy up to the stars!

Get ready for a bumpy take-off with Cosmopop Rocket Jitter! To launch a mission, pull this shuttle and let go for a jiggly-joggly blast-off! Stretchy-soft in red and silver, this racing rocket clips on to cribs and ships!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Such a spotted, pudgy lovely!

Flopsy, friendly Dashing Dog is as soft and creamy as an ice-cream sundae! Mottled in grey, with cute foldy ears, this loyal layabout will be your best friend. Don't forget to tickle those squish-squashy paws!

• Little - 3"x11", Medium - 5"x18"
• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine

Ready, sleddy, go!

Loyal, loving and a little bit lazy, Hudson Husky is taking a break! Silvery-grey and creamy-white, with a waggy tail and tufty ears, this snowy sweetie has sky-blue eyes. Flopsy but fearless, he's waiting for his team-mates!

• Little - 3"x11"
• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

A big cat with a big heart.

Leonardo Lion is a royal sweetheart, with a fine buttery mane and such soft biscuit fur. His mighty paws and chunky chocolate nose are fit for a king and scrumptious to snuggle. Wrapping his long, long tail behind him, he sits on his haunches, ready to pounce!

• Large 14"x4", Medium 10"x6", Small 7"x2"
• Tested against and passed ASTM requirements.
• Not recommended for children under 12 months due to fibre shedding.
• Huge and Large sizes - please do not leave in a cot/ crib.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Fizzy and busy and ever so dizzy!

Zooming down from a fabulous planet, Rainbow Pompom is here to dazzle! This quirkster's just a big soft ball of colorful sherbet fluff. Those violet legs and neck and nose are suedey-sweet - great for running and discovering! Here to dance and discover new things!

• Medium - 21"x8", Large - 13"x5"
• Tested against and passed ASTM requirements.
• Not recommended for children under 12 months due to fibre shedding.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

A blushing bunny who likes to befriend!

The Bashful Blush Bunny Wooden Ring Toy is easy for little paws to grab! Soft-pink and floppity-eared, this bunny has brought a sturdy wooden ring! Baby can hug this soft little scamp or dreamily chomp to bring those teeth through!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Sponge clean only; do not tumble dry, dry clean or iron.
• Not recommended to clean in a washing machine. Product contains components which will cease to function if immersed in water

Sleepy snuffles with this Dino!

Dozing and dawdling are what Puffles Dino Soother does best! This dreamy dino comes in gentle mossy green, with tussly fur and two-tone spines. Snoozing away on a field of stretchy fur, this sillysaurus is adorably lazy!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron.

Rani, this large leopard toy, will make a fabulous friend for a little one. Beautifully crafted from organic knitted cotton with stitched features and gold thread detail.

• Knitted organic cotton
• Stitched features
• Gold thread detail
• Suitable for ages 0+
• Product dimensions: 35 x 10 x 13 inches

Little ones will love to play with and cuddle Ray the zebra. Beautifully crafted from soft organic knitted cotton, with sweet embroidered features and a flowing yarn mane and tail.

• Knitted organic cotton
• Stitched features with yarn mane & tail
• Product dimensions: 16 x 19.5 x 6 inches

Downyright delightful!

Perky little Percy Penguin will toddle and waddle right into your arms! A squat little sweetie, this fluffy grey chick still has his baby feathers! With supercute markings in charcoal and cream, he's a proper little emperor! He's always shaking those suedey-soft feet. They help him balance on the slip-slidey ice!

• Tested against and passed ASTM requirements.
• Suitable from birth. Huge and Large sizes - please do not leave in a cot/ crib.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
• Medium -9"x4"
• Large -14"x6"
• Huge- 20"x11"

Waddling in a winter wonderland!

Snuggly-squat and snoooow excited, Yule Penguin can barely sit still! This cheeky chick wears a bonny mesh ruff and a squidgy, stripey jersey hat - they go so well with warm grey fur, a creamy tummy and golden feet!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron.
• Not recommended to clean in a washing machine.

Loveably leafy!

Bashful Forest Bunny loves nature walks, and hops through the woodland looking for bugs! This sage little scamp has bluey-green fur, and likes to hide in the softest moss. Take this bunny for rambles, scrambles and picnics and see what adventures you find!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron.
• Not recommended to clean in a washing machine.

Tufty, curly, stripey, scaley - whose tail is whose?

Wait a second - that book has a tail! It has lots of tails! It's the Tails Rainbow Book! A carnival of colour, this fun fabric book is noisy, feely and full of delight! The book can hang on the buggy or bouncer, for tots to explore its fuzzy, crinkly pages.

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Sponge clean only; do not tumble dry, dry clean or iron.
• Not recommended to clean in a washing machine.

Glorious in gold.

Louie Lion is a glamorous fellow, with a silky mane, soft honey fur and a milk-white muzzle. Loveably lazy, this royal rascal has a long tassel tail and soft, squishy haunches. He's ready to pounce, but he might just snooze instead!

• LITTLE - H3" X W11" LARGE - H6" X W18"
• Tested against and passed ASTM requirements.
• Not recommended for children under 12 months due to fibre shedding.
• Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Never-ending snuggly cuddles from a loveable lamb.

A loyal lamb for bedtime. A beautiful blankie, just right for wee hands, and a new little pal to boot! The Adorable Bashful Lamb has her hooves wrapped around this scrumptiously soft soother, never wanting to let go! This innocent lamb is also very will always be there for her cot-time friend. When it comes to caring, she’s woolly, woolly good!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Made from 100% polyester.
• 40 degree Celsius wash only; do not tumble dry, dry clean or iron.

Colors appear in water like magic with Mudpuppy's Color the Ocean Color Magic Bath Book! Animals of the sea come to life when their colors appear underwater in this delightful magic bath book.

• 6 x 6", 15 x 15 cm
• 6 color-changing pages
• Safe for all ages
• Colors appear in water
• Keep babies and toddlers engaged and entertained at bath time
• Ages 0-4

Leaping in from snowy Lapland! A silvery softy, Bashful Glitz Reindeer loves skipping and springing through frosty forests! This dove-grey deer has sweet petal ears, a cream fluffy muzzle and splendid sparkling antlers. What a winter wonder!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Huge and Large sizes - please do not leave in a cot/ crib.
• Made from 100% polyester.
• Surface wash and dry only; not recommended to clean in a washing machine or for dry cleaning

A toasty-warm trotter.

Rolbie Reindeer is a roly-poly rascal, in shaggy-soft latte fur! With a snoozy expression, butterscotch face and cocoa snoot, hooves and antlers, this festive fuzzball is hard not to hug! Curl up and dream of sweet sleigh bells!

• Tested against and passed ASTM requirements.
• Suitable from birth.
• Hand wash only; do not tumble dry, dry clean or iron.
• Not recommended to clean in a washing machine. 

So, so soft and ever so pretty, Bashful Kitty is a brilliant soft toy buddy for bedtime. This dreamy cat, with her cloudy-soft fur and sugar pink nose, is just so relaxed, you can almost hear her purr! She adores having her paws stroked and plump tummy tickled, in return she'll give great nuzzles any time day or night.

• Tested against and passed ASTM requirements
• Suitable from birth